Are you honoring the season you're in — or resisting it? In today’s episode, I’m diving into a conversation that’s been coming up a lot lately in my programs and with entrepreneurs I coach: how we move through different seasons in our life and business — and what happens when we try to skip ahead. Whether you're in a building phase, a rest phase, or craving the “summer” of your business where everything feels easy and abundant, this episode will help you identify where you are and how to work with it, not against it. If you’ve been feeling frustrated, burnt out, or like nothing is moving fast enough, this conversation will give you the clarity (and permission) to slow down, align with your season, and trust your process.
In this episode, you’ll learn:
[00:46] Why rushing your growth leads to burnout
[02:30] What it looks like to honor the season you're in
[04:45] The 4 business seasons: Winter, Spring, Summer, Fall — and what each one means
[07:15] How resisting your current season keeps you stuck longer
[10:22] The hidden cost of trying to be in a permanent “summer season”
[12:10] Deidre’s personal season of refinement — and how she’s working with it
[15:40] How to build seasonal flow into your business strategy (with examples)
[18:05] Why trying to do everything at once leads to overwhelm and failure
[21:15] How to structure launches, breaks, and creative cycles for more freedom
[24:30] The power of one thing at a time in sustainable business growth
[27:20] A gentle reminder: acceptance leads to alignment