Awakening HER : Life and Business for Women

Visibility vs. Profitability: How to Leverage Your Platform for Real Business Growth

Episode Summary

Many entrepreneurs believe that landing a TEDx talk, publishing a book, or being featured in a major magazine will instantly translate into business success. But visibility alone doesn't equal profitability. In this episode, I’m diving deep into the truth behind exposure—what works, what doesn’t, and how to leverage opportunities so they actually grow your business. I'll share personal insights from my TEDx experience, book launch, and speaking engagements, plus mistakes I've made (so you don’t have to!). Whether you're an author, speaker, coach, or business owner, this conversation is a must-listen if you want to turn visibility into real, sustainable growth.

Episode Notes

Show Notes:

📌 In this episode, we cover:

• The difference between visibility and profitability—and why they’re not the same thing
• Why a TEDx talk, book, or magazine feature won’t automatically bring in clients (and how to fix that)
• The biggest mistake I made on stage that cost me sales—and what I do differently now
• How to strategically leverage exposure so it drives business growth
• The truth about paying for media features—and why I don’t recommend it

✨ Mentioned in this episode:

• My TEDx Talk: Unhealed Trauma: The Root Cause of All Suffering
• Grab a copy of my book: Turn Your Light On
• Ready to leverage speaking and visibility to grow your impact, income and influence?
  Join my 6 Month Speak to Scale Program

💬 Let’s connect!

• Leave a review and send a screenshot to the email hello@radicallyaligned.com  get a free copy of Turn Your Light On!
• Follow me on social media for more insights @iamdeidresirianni